Proud Lions
Satisfaction from the survey: 84% find it appealing or somewhat appealing
"Proud Lions" video: 194,000 views
Introduction at the event moderated by Libor Bouček
Pride
Our goal was to significantly enhance the relationship between fans and the Czech national football team. That's why we kicked off the campaign with an emotional video, centered around feelings of national pride. Subsequently, we focused on providing a detailed explanation of the genesis of the new visual identity, unveiling new graphic outputs, and last but not least, introducing innovations that enhance the stadium experience itself. The initial communication during our live-streamed "Proud Lions" event was hosted by moderator Libor Bouček.
One year later
The primary criteria for evaluating the campaign for us are the results from questionnaires, gauging the satisfaction of fans with the new visual identity and the experience of the Czech national football team matches. The name "Proud Lions" has become well-established in society, as evidenced by the hashtags used on social media, as well as the use of this phrase in the media environment, including television broadcasts (Jaromír Bosák, Ondřej Novotný).
The Czech national football team now presents itself as modern, innovative, and overall enhances the fan experience at the stadium.
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