As part of the strict rules for creating TV sponsorship messages, we chose the route of a fan's Uber ride to the stadium, complete with hockey commentary. We paid attention to every detail so that the spot would make the most of the space allotted and best connect the company with Czech hockey ahead of the home World Cup.
After many years, the national emblem has returned to the chest of hockey's most beautiful jersey. The logical choice for the performance was a nostalgic line following the historical achievements.
Which letter comes to mind first? Can I guess? A single letter dominates the entire seasonal intro for AC Sparta Praha.
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