The biggest human "S"
People shaping S 2113
Number of impressions on ACS networks 4 085 000
Record number of jerseys sold after 10 days 1159
Presentation of the new home jersey
The home jersey set is always a big topic for sports fans in general. The jersey is one of the basic identifying symbols of sports entities and its appearance and performance is important and highly debated. We have prepared a concept that reflects one important novelty - the home jersey does not feature the full-colour ACS logo, but a big "S" with stars, reminiscent of Sparta's three dozen titles, which already appeared last year on the black anniversary kit.
Record registered in the Czech Book of Records
2113 Spartans and Spartan women dressed in white T-shirts gathered at the Letná stadium and together we created the biggest "S" in the world! The eSko will adorn the Spartan home kit from adidas for the new season. The new red jersey is breaking records, becoming the club's best-selling home jersey within the first 10 days of its introduction.
Alongside the fans on the pitch were players from the Strahov academy, Sparta personalities, club staff and members of the implementation team led by new head coach Lars Friis and ACS A-team representatives Peter Vindahl, Jakub Pesek and Radka Paulenova.
Related projects
Presentation of the ice hockey jersey
After many years, the national emblem has returned to the chest of hockey's most beautiful jersey. The logical choice for the performance was a nostalgic line following the historical achievements.
ACS seasonal video
Which letter comes to mind first? Can I guess? A single letter dominates the entire seasonal intro for AC Sparta Praha.
