We were part of the successful launch of the partnership between ČSOB and AC Sparta Prague. We prepared and executed an online and offline campaign called "Pay the Spartan Way," with the main character being the mascot Rudy.
We managed to engage the Sparta fan base successfully. The result is thousands of new ČSOB clients with a unique payment card in the colors of their favorite club.
After many years, the national emblem has returned to the chest of hockey's most beautiful jersey. The logical choice for the performance was a nostalgic line following the historical achievements.
Which letter comes to mind first? Can I guess? A single letter dominates the entire seasonal intro for AC Sparta Praha.
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